Roxy Jacenko falls off a horse while trying to film an Instagram Story

Roxy Jacenko has never been one to shy away from a challenge.

And on Wednesday, the PR queen took on horse riding Glenworth Valley, in the Central Coast region of New South Wales.

Unfortunately, she fell off her horse while trying to film an Instagram Story with her friend Jess Ingham, the heiress to the Ingham’s Chicken fortune. 

The two women were pretending to be characters from the Stan series Yellowstone. 

‘We are currently channeling our inner Yellowstone with a lovely day of horse riding at the ranch in Glenworth Valley,’ Roxy, 40, said in the clip.

After going through a small river on the horse, Roxy showed off her riding outfit – a button-up shirt, jeans, a diamonte belt and boots.

‘Basically, all the gear and no idea,’ she added with a laugh.

And just as she said that, the Sweaty Betty PR founder screamed and fell out of her saddle and onto the muddy ground.

While it’s unclear why she fell off, she wasn’t injured and was shown in a follow-up video brushing the dirt off her clothes 

She wrote in the caption: ‘Don’t worry. I’m fine. Nothing some physio can’t sort.’

Before the accident, Roxy had shared a photo of herself in her Western-inspired outfit.

‘Living real life #yellowstone today in excitement for the new series on @stanaustralia dropping this coming Monday,’ she wrote.

Roxy’s fall comes after she recently celebrated her 40th birthday with four different parties with her friends and family.