Kanye West inks major 10-year collaboration deal with Gap to bring Yeezy label to the masses … with the struggling retailer ‘hoping partnership generate a billion dollars’
Kanye West is bringing his coveted Yeezy fashion label to a major retailer and has inked a collaboration deal with Gap.
The 44-year-old rap mogul confirmed the news with a Tweet on Friday along with an image of the letters YZY in place of the word Gap in the apparel store’s familiar blue square logo.
‘YEEZY AND GAP FORM PARTNERSHIP #WESTDAYEVER,’ he penned in all caps.
Coming soon: Kanye West is bringing his coveted Yeezy fashion label to a major retailer and has inked a collaboration deal with Gap, the rapper announced on Friday
The new clothing line, call simply Yeezy Gap, is expected to launch in early 2021.
The retailer and the rapper inked an impressive 10-year deal with an option to renew after just five, according to the New York Times who spoke with a source familiar with the negotiations.
After five years, the insider added, Gap is ‘hoping’ the line will be raking in a billion dollars in sales – a huge boost to the company which took in $4.6 billion in revenue in 2019.