Sara Davies says it’s never been easier to start a business but warns ‘not to romanticise’

Multimillionaire Dragon’s Den star Sara Davies warns would-be entrepreneurs not to ‘romanticise’ the idea and says there are hidden sacrifices when building your own business

Businesswoman Sara Davies, 36, returned as a Dragon’s Den host last week Says she has noticed surge in young businesses started during the pandemic 

Multimillionaire and mother-of-two offered her advice to aspiring entrepreneurs Recommended speaking to someone in business for the ‘warts and all’ story  

Dragon’s Den star Sara Davies says it’s never been easier to start a business, but warned ‘not to romanticise’ the life of an entrepreneur. 

The businesswoman, who has a net worth of £37million and is the founder of Crafter’s Companion, offered her advice to aspiring entrepreneurs after noticing a surge in new businesses started during the pandemic. 

She told during an appearance on Loose Women today, that while friends often  notice the glossy parts of her life, it’s not as easy as it looks juggling business and spending time with her sons Oliver, six and Charlie, three. 

Multimillionaire Sara, 36, added that if you are considering a career in business, speak to someone who runs their own company to try and understand the ‘warts and all version’ of their life. 

Dragon’s Den star Sara Davies says it’s never been easier to start a business, but warned ‘not to romanticise’ the life of an entrepreneur

The businesswoman, who has a net worth of £37million, offered her advice to aspiring entrepreneurs after noticing a surge in new businesses started during the pandemic

The businesswoman, who has a net worth of £37million, offered her advice to aspiring entrepreneurs after noticing a surge in new businesses started during the pandemic 

‘I’ve had loads of people starting businesses in lockdown’, said Sara, ‘Loads of people starting candle businesses and resin, all these trends. 

‘It’s never been easier than it is now to do that and start up, with Etsy and Facebook marketplace.’ 

When asked about a potential pitfall as an investor, the mum said it’s important that you understand the sacrifices that come with running a business.  

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