Million Dollar Listing New York: Ryan Serhant wears lion costume to sell ‘hidden’ Tribeca apartment

Ryan Serhant slipped into a lion costume and made buyers roar with delight on Thursday’s episode of Million Dollar Listing New York.

The 36-year-old broker donned the outfit to sell a ‘hidden’ apartment in Tribeca, throwing an open house based on the famous children’s book by British author C.S. Lewis.

He called it ‘The Ryan, The Witch, and the Wardrobe.’

Lion costume: Ryan Serhant slipped into a lion costume and made buyers roar with delight on Thursday’s episode of Million Dollar Listing New York

Dressed like Aslan, the lion from The Chronicles Of Narnia, Ryan showed buyers a four-bedroom Tribeca apartment, which they all agreed was stunning.

He then asked them if they wanted to see a surprise, making them roar to get it.

If they stepped through an old wooden wardrobe, he said, they could pass into a second, adjoining apartment—one not yet on the market.

‘Follow me to my fantastical land,’ Ryan told his disarmed visitors, who exited the wardrobe into an identical space filled with 1,000 balloons (cost: $6,000).

Famous book: The 36-year-old broker donned the outfit to sell a 'hidden' apartment in Tribeca, throwing an open house based on the famous children's book The Chronicles Of Narnia by British author C.S. Lewis

Famous book: The 36-year-old broker donned the outfit to sell a ‘hidden’ apartment in Tribeca, throwing an open house based on the famous children’s book The Chronicles Of Narnia by British author C.S. Lewis

They all went nuts for the ‘secret’ apartment, batting at the colorful balloons and posting photos of the place on social media as they mixed and mingled.

‘This is awesome,’ Ryan purred. ‘All of a sudden, my one event is a shareable event that turns into shareable content that turns into shareable clients that find me a buyer.’

He’d nabbed the original listing from his friend Jeff, a real-estate developer who’d outfitted the home for himself and his wife before they changed their minds.

Smart move: 'This is awesome,' Ryan purred. 'All of a sudden, my one event is a shareable event that turns into shareable content that turns into shareable clients that find me a buyer'

Smart move: ‘This is awesome,’ Ryan purred. ‘All of a sudden, my one event is a shareable event that turns into shareable content that turns into shareable clients that find me a buyer’

That 4,000-square-foot space was big and bright, with a 27-foot-long master bedroom, 12.5-foot ceilings, 9.5-foot windows, and a huge entertainer’s kitchen.

‘Everything about this apartment is so oversized,’ Ryan marveled.

Jeff wasn’t done, of course: He had one more thing to show Ryan.

Developer friend: Ryan nabbed the original listing from his friend Jeff, a real-estate developer who'd outfitted the home for himself and his wife before they changed their minds

Developer friend: Ryan nabbed the original listing from his friend Jeff, a real-estate developer who’d outfitted the home for himself and his wife before they changed their minds

Large size: That 4,000-square-foot space was big and bright, with a 27-foot-long master bedroom, 12.5-foot ceilings, 9.5-foot windows, and a huge entertainer's kitchen

Large size: That 4,000-square-foot space was big and bright, with a 27-foot-long master bedroom, 12.5-foot ceilings, 9.5-foot windows, and a huge entertainer’s kitchen

He walked to a fire door in the hallway, and opened it to reveal an identical 4,000-square-foot apartment in an adjoining building.

‘Why have one massive loft when you can have two?’ Ryan asked himself. ‘I f***ing love Jeff!’

Between them, the two apartments stretched a city block between Duane and Reade streets.

Ryan presented Jeff with a radical idea: Only put the first apartment on the market so they didn’t ‘cannibalize’ the buyer base all at once.

Two lofts: 'Why have one massive loft when you can have two?' Ryan asked himself. 'I f***ing love Jeff!'

Two lofts: ‘Why have one massive loft when you can have two?’ Ryan asked himself. ‘I f***ing love Jeff!’

‘They’re gonna say, ‘Oh two on the market at the same time? Why? Why? Is there something wrong? Is something going on?’ Ryan reasoned.

He figured he’d use the clients visiting the first place to sell the second one.

‘In the same way that you just surprised me with that apartment, I will surprise everyone else,’ Ryan told Jeff, who agreed to the arrangement.

Secret deal: 'In the same way that you just surprised me with that apartment, I will surprise everyone else,' Ryan told Jeff, who agreed to the arrangement

Secret deal: ‘In the same way that you just surprised me with that apartment, I will surprise everyone else,’ Ryan told Jeff, who agreed to the arrangement

Ryan set the price on the first place at $5.5 million—lower than usual as the market was flooded—and kept the other unlisted, hoping to generate excitement.

‘How can I compare this?’ Ryan wondered in a confessional. ‘What basically just happened to me is when I was single, I went on a date with a beautiful girl and she was like, ”Oh hey, by the way, as a surprise, I have a friend.”

‘Don’t put this in there,’ he begged. ‘Cut this out. My wife’s gonna watch this.’

Sales strategy: Ryan set the price on the first place at $5.5 million—lower than usual as the market was flooded—and kept the other unlisted, hoping to generate excitement

Sales strategy: Ryan set the price on the first place at $5.5 million—lower than usual as the market was flooded—and kept the other unlisted, hoping to generate excitement

Ballons galore: The broker decorated the secret loft with 1,000 balloons to give it a magical feel

Ballons galore: The broker decorated the secret loft with 1,000 balloons to give it a magical feel

Ryan’s BFF Steve Gold, 36, also heard risqué stories as he prepped his next listing.

Steve aimed to sell a four-bedroom apartment at the Ansonia, the 1904 Upper West Side jewel that once housed the Continental Baths, where Bette Midler sang.

When that gay bathhouse closed, a swingers’ club called Plato’s Retreat opened.

Old building: Ryan's BFF Steve Gold, 36, also heard risqué stories as he prepped his next listing

Old building: Ryan’s BFF Steve Gold, 36, also heard risqué stories as he prepped his next listing

Steve loved the listing, saying the space had ‘incredible potential’ but needed to update its interior and ‘funky layout’ in order to recapture any value.

The buyers purchased it in 2015 for $3.685 million planning to fix it up and flip it, but the market lagged and they couldn’t even unload it for $3.5 million.

‘We need to spruce it up,’ Steve declared, suggesting they spend $200,000 to paint the walls, stain the floors, change the fixtures and stage the place.

Tough mafrket: The buyers purchased it in 2015 for $3.685 million planning to fix it up and flip it, but the market lagged and they couldn't even unload it for $3.5 million.

Tough mafrket: The buyers purchased it in 2015 for $3.685 million planning to fix it up and flip it, but the market lagged and they couldn’t even unload it for $3.5 million.

Fresh look: 'We need to spruce it up,' Steve declared, suggesting they spend $200,000 to paint the walls, stain the floors, change the fixtures and stage the place

Fresh look: ‘We need to spruce it up,’ Steve declared, suggesting they spend $200,000 to paint the walls, stain the floors, change the fixtures and stage the place

Touch ups: The wood floor needed staining and golden wallpaper had to be removed

Touch ups: The wood floor needed staining and golden wallpaper had to be removed

The buyers’ representative, Ehud, talked Steve down to $100,000 for fixes, though touch-ups kept increasing the price.

As Steve started on his listing, Kirsten Jordan, 37, aimed to wrap up one of hers.

She’d signed on as a new broker for her husband Stefano Farsura’s $8.25 million Tribeca property, which had spent two years on market without takers.

Show newcomer: As Steve started on his listing, Kirsten Jordan, 37, aimed to wrap up one of hers

Show newcomer: As Steve started on his listing, Kirsten Jordan, 37, aimed to wrap up one of hers

Kirsten found a buyer through an agent at her firm, who tipped her off to all the things the woman desired: entertaining space, a big kitchen, room for the nanny.

She wanted the space, but was still closing on her old home, so she put down $100,000 in rent and security to hold the apartment while she got the money.

Kirsten was frustrated when Rachel only offered $7.5 million for the home, already marked down $1 million, but Stefano agreed to sell for $7.95 million.

‘I am so proud of myself right now!’ Kirsten said. ‘I am completely unstoppable.’

Million Dollar Listing New York will return next week on Bravo. 

Low offer: Kirsten was frustrated when Rachel only offered $7.5 million for the home, already marked down $1 million

Low offer: Kirsten was frustrated when Rachel only offered $7.5 million for the home, already marked down $1 million

No stopping: 'I am so proud of myself right now!' Kirsten said after closing the deal. 'I am completely unstoppable'

No stopping: ‘I am so proud of myself right now!’ Kirsten said after closing the deal. ‘I am completely unstoppable’