Chloe Ferry, Myles Barnett and Helen Briggs ‘paid to share Instagram posts targeting debt-stricken fans – with the adverts now BANNED by watchdog ASA due to not being clearly labelled’
- Ashteck Media, which trades as Debt Slayers, paid the trio to share the adverts, which offered to ‘write off up to 85% of debts’ and ‘save £1000s’
- Advertising Standards Authority (ASA) are said to have upheld three complaints about the adverts as they were not clearly labelled
Chloe Ferry, Myles Barnett and Helen Briggs were reportedly paid to share Instagram posts targeting debt-stricken fans which have since been banned by Advertising Standards Authority (ASA) due to not being clearly labelled.
The Sun reports that Ashteck Media, which trades as Debt Slayers, paid the trio to share the adverts, which offered to ‘write off up to 85% of debts’ and ‘save £1000s’, in December and January.
Advertising Standards Authority (ASA) are said to have upheld three complaints about the adverts as they were not clearly labelled and ‘exaggerated’ how debts could be written off.
Adverts: Chloe Ferry, pictured in a stock image, Myles Barnett and Helen Briggs were reportedly paid to share Instagram posts targeting debt-stricken fans which have since been banned by Advertising Standards Authority (ASA) due to not being clearly labelled
The watchdog told the publication: ‘We understood that Debt Slayers had dictated the contents of the posts and that the influencers had been remunerated for making the posts.
‘However, there was nothing in the posts, such as “#ad” displayed clearly, that made clear to consumers they were ads.’
ASA are also said to have banned the adverts from appearing ‘in that form’ again with Ashteck Media and the reality stars involved ordered to ensure future posts are ‘obviously identifiable as marketing communications’.
In a clip obtained by The Sun, it sees TOWIE star Myles, 27, during a past Instagram video say: ‘One of my friends just got 81 per cent of his debt wiped off.’
‘Paid’: The Sun reports that Ashteck Media, which trades as Debt Slayers, paid the trio to share the adverts, which offered to ‘write off up to 85% of debts’ and ‘save £1000s’, in December and January (Helen Briggs pictured in a stock image)
ASA: Advertising Standards Authority (ASA) are said to have upheld three complaints about the adverts as they were not clearly labelled and ‘exaggerated’ how debts could be written off (Myles Barnett pictured in a stock image)
He adds: ‘I know it’s weird times at the minute and everyone’s finances have taken a hit. So swipe up, and you can wipe off a big, big chunk of your old debt.’
Earlier this year, in a now-deleted picture shared by Geordie Shore star Chloe, 25, on her Instagram, her post read: ‘This is a new fully regulated scheme that can help you write off 85% of the debt.’
However it is believed that Ashteck Media, which trades as Debt Slayers, did not offer any help and instead ‘passed on details to another company’ which would then ‘arrange an Individual Voluntary Agreement’.
Slayers: The service has caused ructions
The post in question: Earlier this year, in a now-deleted picture shared by Geordie Shore star Chloe, 25, on her Instagram, her post read: ‘This is a new fully regulated scheme that can help you write off 85% of the debt.’
According to The Sun, Ashteck Media has now ‘stopped using social media influencers for promotions’.
While Ex On The Beach star Helen, 25, has insisted her future adverts will be ‘properly labelled’. Chloe and Myles have said they wont work with debt companies again.
Earlier this year, it was claimed that Chloe can earn up to £7K per sponsored post on her Instagram, which has 3.7million followers.
MailOnline has contacted ASA, Chloe, Myles and Helen’s representatives for further comment.
Ka-ching! Earlier this year, it was claimed that Chloe can earn up to £7K per sponsored post on her Instagram, which has 3.7million followers (pictured promoting JYY LONDON in May)