She’s an influencer now! Nathan Buckley’s glamorous new girlfriend Alex Pike spruiks activewear on Instagram
She was recently anointed as Melbourne‘s hottest new sporting WAG.
And Nathan Buckley’s girlfriend Alex Pike, 44, is now following in the footsteps of predecessors Rebecca Judd and Nadia Bartel by officially becoming an Instagram influencer.
Posting to Instagram Stories on Tuesday, the cosmetic nurse uploaded a video of herself opening a package from a Melbourne brand called Northwear Active.
She’s an influencer now! Nathan Buckley’s glamorous new girlfriend Alex Pike, 44, (pictured) has reached a new milestone in her rise to becoming Melbourne’s Queen WAG
The mother-of-three unwrapped a grey T-shirt emblazoned with the label’s logo, and made sure to tag the brand in the caption.
Alex, a former model, appears to be an official promotor for the Northwear Active, and is pictured in an array of stunning photos on the brand’s Instagram page.
It’s no secret that spruiking brands on Instagram is synonymous with the WAG lifestyle.
Branded: Posting to Instagram Stories on Tuesday, the cosmetic nurse uploaded a video of herself opening a package from a Melbourne brand called Northwear Active
Spokesmodel: Alex, a former model, appears to be an official promotor for the Northwear Active, and is pictured in an array of stunning photos on the brand’s Instagram page
Bread and butter: It’s no secret that spruiking brands on Instagram is synonymous with the WAG lifestyle
Aside from being a lucrative source of income, uploading posts that are sponsored by high-end brands can also make influencers appear more glamorous simply by association.
Alex and former Collingwood coach Nathan, 48, were pictured together for the first time last month.
The romance between the new couple, who have known each other since at least the start of the year, is said to be ‘effortless’.
Win win! Aside from being a lucrative source of income, uploading posts that are sponsored by high-end brands can also make influencers appear more glamorous simply by association
Lovebirds: Alex and former Collingwood coach Nathan (right) were pictured together for the first time last month. The romance between the new couple, who have known each other since at least the start of the year, is said to be ‘effortless’
‘They are happy. It’s all good. It’s just very easy and comfortable really. They have a genuine connection,’ a friend of the couple told the Herald Sun.
The source added that Alex isn’t after fame, and isn’t ‘daunted’ by the attention that comes with being a WAG either.
‘They are just into normal stuff, yoga, natural health, keeping fit and staying positive,’ they said.
Alex is a mother of three based in South Yarra, just outside Melbourne’s CBD, but also has a home in Albury.
The pair’s relationship emerged just weeks after the champion midfielder announced his split from his wife of 18 years, Tania Minnici, last December.
Split: Buckley split from his wife of 18 years Tania (right) in 2020