Latin superstar Maluma teams up with Australian eyewear brand Quay

He is one of the biggest Latin pop singers in the world, who is known for his sense of style.

But Maluma may have outdone himself in a new ad campaign for Australian eyewear brand Quay on Wednesday.

Maluma, 27, whose real name is Juan Luis Londoño Arias, demanded attention as he posed for a series of new photos in an eye-catching shirt.

He paired his summer look with fluro orange coloured trousers and sunglasses from his collection.

Another photo sees the tattooed hunk wearing rainbow framed shades. 

‘It’s important to spread love and positive energy, especially as we come out of a hard year. Music, art and fashion are my outlet,’ he said of his partnership.

‘As an artist, I’m not afraid to wear different things and to be bold with my style.’

Maluma said that he hopes that people feel empowered when they wear his collection.

The collection is inspired by the global hitmaker’s latest album, Papi Juancho, and the colourful vibes of Miami where the campaign was shot.

The collection features a spectrum of fun styles with bold cobalt blue lenses, rainbow frames, and staples made to flatter men and women, starting at just $75.

‘For me, life without expression is boring, so I want my fans not to be afraid in being visually expressive through style,’ he said.

‘Style is my armor and it’s a way of expression without having to speak.’ 

Fans can check out the QUAY X MALUMA range here.