LVMH scion Alexandre Arnault ties the knot with glamorous French designer Geraldine Guyot

The dashing son of the world’s richest man tied the knot with his glamorous accessories designer fiancée over the weekend. 

Alexandre Arnault, 29, the second oldest son of LVMH chairman and CEO Bernard Arnault, wed Géraldine Guyot, founder of French accessories brand D’Estrëe, in Paris on Saturday. 

The newlyweds, who announced their engagement at the start of the year, both shared photos of the intimate ceremony on social media, with Alexandre writing: ‘It started in 1998 now it’s oui pour vie [yes for life].’

Alexandre is the executive vice president of LVMH brand Tiffany & Co., having previously served as CEO of Rimowa. In May his father Bernard overtook Jeff Bezos to become the world’s richest man after his net worth climbed to $186 billion.

Following the trend of low-key, high society weddings, the couple chose to keep the day out of the spotlight. 

Géraldine, who was named to Forbes’ 30 Under 30 list for retail and e-commerce last year, looked elegant in a simple, vintage-inspired dress by JW Anderson featuring a high collar, long sleeves, puffed shoulders, and subtle floral embroidery. 

The bride changed into a second number for the evening reception, with Alexandre sharing a photo of their romantic first dance on Instagram. 

The couple have been dating since at least August 2019 and became engaged shortly before Christmas after a romantic proposal in Paris.    

Bernard Arnault, who has five children from two marriages, has given senior LVMH roles to his four oldest children. Youngest son Jean is still a student.

Only daughter Delphine, 45, is director and executive vice president of Louis Vuitton; eldest son Antoine, 43, who married Russian supermodel Natalia Vodianova last year, is CEO of Berluti and oversees image, communications and the environment for LVMH; and third son Frédéric, 26, is CEO of Tag Heuer.

Alexandre trained as an engineer, graduating from France’s Ecole Telecom ParisTech and Ecole Polytechnique. He held jobs at McKinsey & Company and KKR before joining the family business with a position at Fendi. 

He was appointed to Rimowa in 2017 after he played a crucial role in LVMH’s decision to buy an 80 percent stake in the high-tech luggage maker for 640 million euros ($716 million), its first acquisition in Germany.

Under Alexandre’s four-year tenure, Rimowa paired up with sportwear brand Supreme for a collaboration and made a big social media push to draw in younger, trendier shoppers and influencers.  

Analysts expect Tiffany & Co. will be given a makeover in a bid to do similar, as well as attract Asian customers.  

Alexandre will work under Michael Burke, chairman and CEO at Louis Vuitton, the group’s biggest money spinner, who will now also chair Tiffany & Co. Anthony Ledru, head of Louis Vuitton in the US, will take over as CEO of the jeweller.  

For her part, Géraldine studied at Central Saint Martins in London before returning to Paris in 2015 to found D’ESTRËE, which creates ‘high-end fashion accessories’, including hats and jewellery. 

Beyoncé is among her celebrity fans and the brand is sold at 100 retailers around the world.