Bryce Hall, Austin McBroom press conference for their June 12 boxing match on descends into a brawl

The YouTubers vs. TikTokers battle of the platforms press conference descended into an all out brawl yesterday ahead of a celebrity boxing match series on June 12. 

TikTok star Bryce Hall and YouTuber Austin McBroom were trading insults at the event at Fred Segal in West Hollywood while promoting their match-up next month when tempers boiled over.

Hall appeared to start the fight, jumping up from his chair, lunging across the presenters, and shoving McBroom. 

McBroom later promised the brawl was not staged for publicity saying: ‘None of this s*** was staged. This s*** is real. He’s getting knocked the f*** out.’ 

Austin McBroom (left) and Bryce Hall (right) ended up in a brawl yesterday after Hall lunged at his opponent during a YouTubers vs. TikTokers press conference ahead of their celebrity boxing match on June 12

TikTok star Hall and YouTuber McBroom were trading insults at the even at Fred Segal in West Hollywood while promoting the match-up next month when tempers boiled over

TikTok star Hall and YouTuber McBroom were trading insults at the even at Fred Segal in West Hollywood while promoting the match-up next month when tempers boiled over

Hall appeared to start the fight, jumping up from his chair, lunging across the presenters, and shoving McBroom

Hall appeared to start the fight, jumping up from his chair, lunging across the presenters, and shoving McBroom

McBroom later promised the brawl was not staged for publicity saying: 'None of this s*** was staged. This s*** is real. He's getting knocked the f*** out'

McBroom later promised the brawl was not staged for publicity saying: ‘None of this s*** was staged. This s*** is real. He’s getting knocked the f*** out’

The pair then grabbed each other and wrestled to the ground where dismayed onlookers struggled to tear them apart. 

Members of the pair’s entourages appeared join the brawl and one person smashed a bottle over another’s head.  

Eventually, the pair were pulled apart and the press conference ended abruptly. 

The pair then grabbed each other and wrestled to the ground where dismayed onlookers struggled to tear them apart

The pair then grabbed each other and wrestled to the ground where dismayed onlookers struggled to tear them apart

Members of the pair's entourages appeared to join the brawl, some in an attempt to pull the pair apart, but others threw punches

Members of the pair’s entourages appeared to join the brawl, some in an attempt to pull the pair apart, but others threw punches 

McBroom and Hall wrestled each other to the floor

The pair's entourages then got involved and pulled the social media stars apart

McBroom and Hall wrestled each other to the floor before the pair’s entourages got involved and pulled the social media stars apart

McBroom, a 28-year-old YouTube megastar, was lifted from the scene by a member of his entourage

McBroom, a 28-year-old YouTube megastar, was lifted from the scene by a member of his entourage

The pair had already faced off when McBroom got out of his chair at the beginning of the event to ask Hall, ‘what do you consider a fight?’ 

The pair were kept apart and pushed back to their seats, with Hall saying: ‘Go to f***ing sleep in those pyjamas you stupid b****.’

‘Don’t ever step up on me like that again, or just watch me’, Hall adds as he sits down. 

McBroom then stood up and stepped towards his opponent, who charged, sparking the brawl. 

After the event, McBroom said: ‘He out here trying to wrestle… we got a fight on June 12, he’s wrestling me.

‘If he does that bulls*** on June 12, he’s getting his ass knocked out. That’s what’s happening’, TMZ Sports reported.  

The pair are going head-to-head in a series of YouTubers vs. TikTokers boxing matches on June 12

The pair are going head-to-head in a series of YouTubers vs. TikTokers boxing matches on June 12

The pair had already faced off when McBroom got out of his chair at the beginning of the event to ask Hall, 'what do you consider a fight?'

The pair had already faced off when McBroom got out of his chair at the beginning of the event to ask Hall, ‘what do you consider a fight?’

The pair were kept apart and pushed back to their seats, where the press conference briefly resumed until Hall charged at McBroom, sparking the brawl

The pair were kept apart and pushed back to their seats, where the press conference briefly resumed until Hall charged at McBroom, sparking the brawl

McBroom and Hall’s fight is the first in a YouTubers vs. TikTokers boxing series taking place on June 12.  

In a similar match-up last month YouTuber Jake Paul and MMA fighter Ben Askren faced off in the boxing ring. 

Paul beat Askren in the highly anticipated showdown, knocking out the decorated MMA fighter in less than two minutes. 

Askren began the round at the Mercedes Benz Stadium in Atlanta with some encouraging shots that landed in the opening moments of the fight but things quickly changed.  

Paul sent Askren crashing to the floor of the ring with just over a minute to go with a quick left jab followed by a straight right behind it. It sent Askren crashing to the canvas and signaled the end of the fight.

Paul beat Askren in the highly anticipated showdown, knocking out the decorated MMA fighter in less than two minutes on Saturday night

Paul beat Askren in the highly anticipated showdown, knocking out the decorated MMA fighter in less than two minutes on Saturday night

Paul sent Askren crashing to the floor of the ring with just over a minute to go with a quick left jab followed by a straight right behind it. It sent Askren crashing to the canvas and signaled the end of the fight

Paul sent Askren crashing to the floor of the ring with just over a minute to go with a quick left jab followed by a straight right behind it. It sent Askren crashing to the canvas and signaled the end of the fight